Posts by Umbra

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Tips On Writing A Script For Your Business Marketing Video

Scriptwriters reviewing a script before a video shoot. JoshBirt Media, Pittsburgh, PA

Photo by Eelke (Flickr CC BY 2.0) All great videos start with a great script and that includes business and marketing videos. Some companies don’t take scriptwriting very seriously. Maybe it’s because they think scripts and screenwriting are for Hollywood fiction movies. That thinking is wrong. Blockbuster movies you see in the theater are crafted…

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6 Types Of Human Resources Videos Your Corporation Can’t Live Without

Employees watching an HR video. 6 Must have Human Resources Videos. Joshbirt Media

Designed by Freepik What is HR? Unless you work in Human Resources, the term might seem a bit ambiguous or vague. The Human Resources division of a company can be responsible for everything from screening, interviewing, and recruiting employees that are the right fit for the company culture, as well as managing payroll, benefits, training,…

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How To Measure ROI For Video Marketing

How to Measure ROI on your business Videos. JoshBirt Media Productions.

Marketing videos have taken over the Internet. And, demand just keeps growing. According to HubSpot, 53% of people want to see more video content from marketers. Despite requiring more resources and creativity, video has become the go-to medium for companies wishing to promote their products and services online. Why is this? The reason is that…

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Business Video For Facebook

Phones at Facebook Meeting. How to Use Video to Promote Your Product or Service on Facebook. Josh Birt Media Productions.

“In five years, most of [Facebook] will be video” — Facebook CEO, Mark Zuckerberg (2014) When it comes to promoting your business online, you can’t ignore the looming presence of social media.Love it or hate it – it’s everywhere. And, of all the major social media platforms out there, Facebook remains their heavyweight champion. As…

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How To Use Video To Promote Your Product Or Services

How to Use Video to Promote Your Products or Services. Josh Birt Video Productions, PA.

“Don’t just TELL them.SHOW them.” We all know that video is a powerful and effective marketing tool. But, did you know how versatile video is? With a little bit of creativity and a willingness to think outside of the box, you can come up with many ways to use video to reach out to a…

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Why Make A Business Video?

“It costs money. It costs money because it saves money.”― Vincent Gardenia, Moonstruck If you are a business owner and you haven’t started producing marketing videos, what’s stopping you?Lack of time? Lack of funds? Lack of resources? Look – we all know that creating a business video to promote your company is a bigger project…

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5 Best Locations To Shoot A Business Video In Pittsburgh

5 BEST LOCATIONS TO SHOOT A BUSINESS VIDEO IN PITTSBURGH

“It was interesting how much you could influence the story by simply shooting from another perspective.”― George Miller One of the most important decisions you will make during the production of your business marketing video is choosing your shoot location(s).A great shoot location has to comply with certain factors. First of all, it needs to…

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What Does A Business Marketing Video Cost To Make?

“When given an opportunity, deliver excellence and never quit.”― Robert Rodríguez Making the decision to incorporate video into your business marketing strategy is a smart move.The first question on a typical business owner’s mind is, “How much is this going to cost?” Great question. Unfortunately, it’s not an easy one to answer.   Cost can…

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10 Mistakes Companies Make When Shooting Business Videos

“Your job is to get your audience to care about your obsessions.” — Martin Scorsese A business video is a very effective marketing tool. However, producing a great business video is no small task. It’s a big job, and in the wrong hands, it can lead to big mistakes. Many of these mistakes come with…

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