If you are a business owner and you haven’t started producing marketing videos, what’s stopping you?
Lack of time? Lack of funds? Lack of resources?
Look – we all know that creating a business video to promote your company is a bigger project than writing a blog article or creating a couple of still images.
The truth is, proper video production requires planning and scripting, otherwise you run the risk of running an inefficient (and possibly expensive) production, which could trickle down later and lead to a stressful post-production phase.
Nevertheless, according to Outbrain, a whopping 87% of online marketers are using video content to promote products and services.
And, given the chance, 83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (this is according to Buffer, in 2016).
Why is this?
Why do current trends show more and more businesses investing in in-house video marketing teams or hiring professional video production crews?
Because they know that video marketing works.
Here are a few reasons why businesses need to be creating marketing videos to promote their brands…
1. Video yields the best return on your investment (ROI)
Let’s just start with the bottom line, since that’s what every entrepreneur is most interested in.
Marketing videos can cost a lot of money to produce. There are many factors involved, and the more complicated the production, the higher your costs are going to be.
However, if you execute a marketing video strategy properly, the return on your investment has the potential to be huge.
You will get more bang for your buck if you invest in video than you will by investing in any other marketing medium.
Video engages a target audience and converts leads more effectively than print and still images.
According to Insivia, 51% of marketing professionals worldwide name video as the type of content with the best ROI (return on investment). Also, marketers who use video grow revenue 49% faster than non-video users.
In other words, don’t think of video production as a cost, think of it as an investment.
You can’t deny the allure of video.
Video is better at striking an emotional chord with its audience, by virtue of the fact that it is a visual medium, and represents real life better than print or still images.
Video is easy to consume, it resonates, and it is immediately engaging.
3. Video is a versatile medium
There are lots of different types of videos you can make to promote your company, you just have to think a little outside of the box.
You can make a straight-forward company video (also known as a commercial or explainer video), that describes what your business, service, or product does and how it helps your clients.
Or, you can create a testimonial video that highlights your clients and the positive impact your product or service has had in the past.
Or, you can create a community video that inspires and ignites people to move towards a greater cause.
Video can be used a multitude of ways to spark interest and engage the right audience.
For this reason, video is an effective medium to communicate even the most complex message or story.