5 Rules For Video Marketing On Social Media

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I’m always on the lookout for trends. One of the most prevalent marketing trends happening right now is the increased use of business videos on social media platforms. And for great reason. Combine the persuasiveness of video with the popularity of social media, and you’ve got yourself a powerful marketing machine. According to Responsive Inbound […]

Video Marketing Trends To Look Out For In 2017

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As a business owner, you are likely constantly looking for new and innovative ways to promote your business. A lot has changed in recent years, so it’s more important than ever to keep up with marketing trends. One undeniable marketing trend that is here to stay is the growing popularity of video marketing. Just take […]

How to Choose the Right Video Production Company

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More and more often these days, businesses and corporations are turning to video marketing to get their message out. As any business owner who has looked into hiring a video production company can tell you, there are many options out there. It can be overwhelming when it comes down to making a choice. After all, […]

How To Plan Your Business Video (Post-Production)

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So you’ve made the decision to create a business video. That’s a wise decision. Research indicates that video marketing is becoming an increasingly effective way to market a business. Producing an impactful marketing video should be taken very seriously; it is, after all, a direct reflection of your business brand. You definitely want to put […]

How To Plan Your Business Video (Production)

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Marketing-savvy entrepreneurs already know the power of a carefully crafted business video. The success of video marketing is steadily rising, and a marketing video will no doubt help your business grow by attracting the right clients, keeping them engaged, and converting qualified leads into sales. But it’s important to realize that while a great promotional […]

How To Plan Your Business Video (Pre-Production)

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If you are a business owner, you should seriously consider creating a business video or series of business videos. A professionally produced marketing video uploaded to your company website will keep visitors’ attention longer and convert more leads into sales. A video commercial on your company website will improve your website’s Search Engine Optimization (SEO). […]

How Much Does Video Production Cost?

My team and I shoot a lot of business videos. And I can honestly say that no two-business videos are alike. We love doing them. We love finding creative ways to max out our clients’ budgets so that they get the most value for their dollar. We love watching our clients’ faces light up when […]

Top 5 Business Video Mistakes

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If you are a business owner and want to increase awareness of your company, you need a business video. Adding video to your business website, your corporate emails and your company’s social media platforms is one of the most effective ways to increase brand awareness, engage with your desired audience, generate leads, and convert leads […]

How To Produce A Testimonial Video For Your Medical Technology Business

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A testimonial video is an invaluable marketing tool if you have a Medical Technology business. This is especially true if you’re creating a testimonial video to share online. According to an infographic by WebDAM, customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%. And according to […]

Why You Need A Video For Your Business Website

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About 8 years ago, I had a company ask me to make a video for their website. They wanted to be on camera explaining who they are and what they do as a company. I liked the idea because it was something a lot of people were not doing at the time (plus I needed […]