Throughout the world, creating awareness regarding diversity and inclusion (D&I) has become a priority in business.
Companies who make it a priority to diversify their workforce are also educating their employees on D&I to make sure that everyone is treated with dignity & respect.
This is not a throwaway trend.
It is a much-needed evolution for companies who don’t want to be limited by their past oversights, who want to have leadership that reflects their workforce, and who are driven to be successful, unified organizations.
Influential companies such as Twitter, Walgreens, and Target have recognized this need to educate themselves in order to create environments of acceptance and inclusion in the workplace.
Educating their employees on how to better understand each other, how to communicate properly with one another, and how to effectively work as a team, is beneficial not only in principle but also helps the company profit as a whole.
On a practical level, investing in D&I training helps a company in preventing conflict, backlash, and even lawsuits.
Businesses that do not provide a workplace culture that is inclusive are also more likely to lose the opportunity in hiring the best talent available.
On the more important human level, companies that strive for more awareness benefit from workers who feel happy, valued, united, safe, and in turn far more productive.
Many companies who are interested in promoting D&I have opted to create training videos in order to educate their employees and create awareness within the organization.
Here are just a few reasons why video is an excellent tool for helping your organization embrace D&I.
1. Video addresses sensitive subject matter
Diversity awareness touches on a wide array of sensitive topics, including (but not limited to) issues dealing with race, ethnicity, gender, sexual orientation, religion, cultural beliefs and differences, age and generational differences, learning disabilities, physical disabilities, psychological issues and trauma, personality types, and thinking styles.
Because of the sensitive subject matter, you will want to make sure that your diversity information is delivered with clarity, transparency, consistency, accuracy, and thoroughness.
With video, you have the luxury of planning and scripting your message of D&I with the attention it deserves.
Video is more engaging than other media. It has the ability to deliver stories that resonate on a more emotional level than print or still images.
With a training video, you can incorporate dramatized scenarios and re-enactments, so that the training is more meaningful and easier to understand.
There is always a possibility that the severity and emotional impact of certain situations covered in diversity training may not be as impactful when presented in forms of media other than video. Therefore, video is well suited for this subject matter.
3. Video is available on demand
When it comes to D&I training, your access to qualified trainers may be limited.
Waiting for trainers or speakers to become available and having them travel to speak with your team can be costly and time-consuming.
Furthermore, if you have a fairly large organization, it might be difficult to arrange for a date and time when all of your employees are available for the training.
You might even be required to shut down operations for the day of the training – something that may not be practical for your organization.
Creating a D&I awareness video for everyone to view on their own time, or in small groups, is a more efficient way to give everyone access to the educational content they need without disrupting their schedules too much.