“Don't just TELL them.
We all know that video is a powerful and effective marketing tool.
But, did you know how versatile video is?
With a little bit of creativity and a willingness to think outside of the box, you can come up with many ways to use video to reach out to a specific, targeted audience, engage that audience, and convert those qualified leads into paying customers.
Here are just some of the ways you can use video to promote your business...
1. Improve your customer’s experience with video
It’s not enough that you sell your product.
Your relationship with your client does not end at the sale.
In fact, you could argue that it’s just getting started.
You need to ensure that your customer has a positive experience using your product.
Otherwise, your client will have buyer’s remorse and will be less likely to come back to you for more business.
Furthermore, a negative customer experience will mean they will not encourage others to buy from you.
While a positive customer experience can convert clients into brand ambassadors whereby your product effectively starts selling itself, a negative customer experience can damage your bottom line and your prospects.
So, make sure your clients are getting the most out of your product and are able to reap the benefits of your product swiftly and effortlessly.
Show them – through video – how to get started using your product. Show them all the ways it can be useful for them. Anticipate and respond to any problems you think they might have BEFORE they happen.
Tutorial videos are great ways to teach your target audience how to solve a problem or complete a task, while featuring your products or services, without having to sell to them in a heavy-handed way.
For instance, if your company creates graphic design software, you might show a step-by-step tutorial on how to create a cool visual effect that is currently trending, using your software.
You’re not directly making a sales pitch here, but you are demonstrating how your product can be of benefit to graphic designers (your target audience).
By helping them solve the problem of how they can create a specific visual effect in graphic design, you’ve not only helped them, but you’ve established yourself as a trusted expert in your industry, you’ve built rapport with a specific, desirable audience, and you’ve likely engaged them to the extent that they will want to revisit your platform again to see more videos.
By building rapport and engagement, a purchase from this targeted audience is just a matter of time.
3. Get people hyped about your events
You might be holding events to build awareness for your company’s product or service.
It could be a product launch, theatrical stage performance, live music event, business presentation, motivational speech, or a product testing.
In any case, you can use video to build hype for the upcoming event, or to show what happens behind-the-scenes leading up to the event, or to feed the frenzy showing reactions to the event.
You can show small sneak peeks, teasers, or the full show, depending on the situation.
He’s not just selling his projects – he is telling stories.
He is engaging and getting people excited about the future he intends to create with the products and technology he’s creating.